Pay-per-click (PPC) ads are one of the highest-performing forms of online marketing. Studies show that PPC has the highest return on investment. These ads work by getting advertising your practice on search engines and social media platforms. You pay each time someone clicks the ad. An effective and well-designed cosmetic surgery PPC gives you measurable results in new patients and higher revenues for your practice.
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Plastic Surgery PPC Agency and Experts
What is Plastic Surgery PPC?
A pay-per-click (PPC) plastic surgery marketing strategy involves identifying your target audience, designing engaging ads, and using keywords to get the ad in front of people who match your patients’ demographics.
While this sounds very straightforward, advertising for cosmetic surgeons with PPC requires a significant amount of knowledge, expertise, and insight about how search engines and social media platforms work.
You could spend years trying to develop a pay-per-click marketing strategy on your own, yet only manage to spend a great deal of money and attract relatively few new patients.
Teaming up with Anzolo as your plastic surgeon PPC management partner ensures that your PPC campaigns provide real tangible results for your plastic surgery practice. We are an experienced online marketing company that specializes in cosmetic surgery PPC, social media marketing, and content development.
Types of PPC for Plastic Surgery Campaigns
Studies show that smart campaigns that use PPC ads see a two-fold return on investment. In order words, your plastic surgery practice can make $200 for every $100 spent on PPC ads. Achieving this level of success requires in-depth knowledge of the different types of PPC campaigns and selecting those that best fit your ideal patient demographics.
Paid Search Ads
PPC paid search ads are a way to advertise on Google search results. If you search for a business, you’ll notice that some of the listings at the top are labeled as ads. There may also be Google Ads at the bottom of the page. Paid search ads contain text only.
Display Ads
Display ads are a type of search campaign that is similar to paid search ads, except that the ads are designed with graphics and photos. These types of Google Ad campaigns show results on the search engine’s partner sites, known as the Google Display Network. Display ads offer many benefits for your pay-per-click advertising, such as engaging people across multiple platforms, optimized targeting, and goal-driven campaign design.
Google Performance Max Ad Campaigns
Performance Max is a type of Google campaign that lets you set up one campaign that draws from several Google ads. After defining the goal of the campaign, the algorithm displays the ads that optimize performance for the campaign.
Remarketing Ads
Remarketing ads are strategies used for re-engaging website visitors who don’t convert into patients. For example, this type of pay-per-click for cosmetic surgery practices would target visitors who don’t complete the contact form or schedule a consultation.
Social Media Ads
Social media ads are one of the most popular marketing strategies for cosmetic surgeons. The ads appear in the feeds of people who have shown interest in your target keywords, such as cosmetic procedures, medical spa treatments, or specific cosmetic procedures. The ads link to your home page or a specific landing page on your website.
Why Should You Choose Anzolo as Your Plastic Surgery PPC Agency?
As an experienced plastic surgeon PPC company, Anzolo knows how to leverage the various types of PPC advertising options to maximize the results for your practice. Rather than trying to develop a PPC campaign on your own, work with the best plastic surgery PPC agency. Consult us today to schedule your PPC consultation and find out how we can help you grow your plastic surgery practice.
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