A small law ﬁrm is getting a lot of incoming inquiries. Most of these inquiries are dead-ends, but there’s no way to know for sure unless the inquiry is processed ﬁrst. The ﬁrm wants to address this situation, but doesn’t know where to start.
A. The website has zero paid or organic visibility for microneedling related keywords.
B. This MedSpa is located in Tukwila, but most of the patients come from Seattle. Since they’re technically not in Seattle - Google doesn’t show their listing to people in Seattle or charges signiﬁcantly more to do so via paid ads.
Increase the number of patients that are interested in Microneedling with PRP in the most cost effective way possible.
A new landing page is added to their site within a week. This page is optimized to encourage visitors to schedule a procedure.
Massive SEO campaign is launched to improve landing page’s visibility for microneedling related keywords.
All Google services are updated to include Seattle as a target location for the business, without changing the physical address.
Within just a few months requests for “microneedling with PRP in Seattle” and similar started to show a snippet from MedSpa’s website in search results, establishing them as an authority in microneedling services in that area.
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