Communicating trust, transparency and freedom through design
The FinField team has a very clear idea of what they stand for. They wanted to communicate their core values at every stage of customer journey. Our task was to deliver a design that would deliver the message of trust, transparency and freedom.
Finfield – Invest to Grow
This platform is more than just an investment tool. It carries a promise of “better”: better options, better care and support, better return on investment and, ultimately – better life. How do you effectively communicate this through design?
It all started with the concept of freedom and what freedom meant to the target audience. It quickly grew into a perception study, which resulted in a beautiful imagining of what it means being young and free, but in control.
What We Delivered
Strong message delivered through carefully curated combinations of colors, fonts and imagery.