Finfield
Year
2017
Communicating trust, transparency and freedom through design
The FinField team has a very clear idea of what they stand for. They wanted to communicate their core values at every stage of customer journey. Our task was to deliver a design that would deliver the message of trust, transparency and freedom.
Finfield – Invest to Grow
This platform is more than just an investment tool. It carries a promise of “better”: better options, better care and support, better return on investment and, ultimately – better life. How do you effectively communicate this through design?
The Concept
It all started with the concept of freedom and what freedom meant to the target audience. It quickly grew into a perception study, which resulted in a beautiful imagining of what it means being young and free, but in control.
What We Delivered
Strong message delivered through carefully curated combinations of colors, fonts and imagery.
